BeyazBorsa Technology
Founder & CEO
What it was
BeyazBorsa (Turkish for "white market" — the antonym of "black market") was a technology, consulting and services business providing digital ticketing, smart venue management, proactive fan relationship management and intelligent marketing strategies to sports clubs, live entertainment venues, and event promoters.
The name was its mission statement: take a market dominated by scalpers and grey-market tickets, and bring it into the daylight.
What we did
Won and held market leadership in white-label ticketing in Turkey, delivering end-to-end solutions to the top football club, Galatasaray SK, and the leading live entertainment venue, Zorlu Performing Arts Center.
Launched first-time-in-Turkey ticketing features: print-at-home tickets, season ticket buyback schemes, online seat selection, and the first bank-co-branded ticketing and access control scheme via Galatasaray's affinity credit cards with Garanti Bank and Denizbank.
Launched bilet360.com, an up-and-coming ticketing portal under the motto "best live event experience at customers' fingertips." Gained leading clients in sports, live entertainment and museums.
What came next
Successfully exited, transferring IPR and existing clientele to a leading entertainment and lifestyle business.
Notes from the field
Sportstech and live entertainment software is unforgiving on gameday. Your KPIs aren't NPS or DAU. They're "how many people got through the turnstile in the first ten minutes" and "did the seat-selection grid render before the user gave up." Peak load is everything.