creoKIDS

What it was

creoKIDS was a sales and distribution business for educational toys, arts and crafts, and stationery aimed at early-age children. We worked the wholesale and retail channels in Turkey and built brand presence in the parent and school markets.

What we did

Won exclusive national distributorship rights for major global brands including Crayola® and Leapfrog®. Drove a six-fold increase in Crayola® sales over two years, establishing solid retail presence at the major chains, strong preference at top private schools, and broad brand recognition among parents and children.

What came next

Exited the business to a major toy distributor in Turkey while retaining the rights to the creoKIDS brand.

Notes from the field

Distribution businesses are won at the loading dock, not the boardroom. Margin lives or dies on logistics, returns handling, and whether the buyer at the chain trusts you enough to give you a featured end-cap in October.